Semiotic analysis in Advertising
Semiotics calls attention to the formal structure of signification; of meaning-making in a culture.
The task was to watch Christmas adverts and what messages they are communicating in each example. All of the adverts communicate the message about 'family' and coming together at a special time of the year, Christmas. It's about value and what people value - their families. The songs that pair with each advert connote love and families, about being together which are all relevant for the images shown in the adverts.
Christmas Adverts:
John Lewis - Buster the Boxer
M&S - Mrs Claus
Sainsburys - World War 1
Goggle Box - Animation about M&S Advert
John Lewis - Man on the Moon
