The seminar was focussed on Branding and Anti-Branding.
The task was to chose a brand we disliked and re-brand it.
I don't particularly 'hate' Covergirl but I know they use animals to test their products. I changed the tagline from 'Easy, Breezy, Beautiful...' to something that would catch the audience's eye and make them think about what brands they are buying and how they treat animals.
