Animation:
"the state of being full of life or vigour; liveliness"
We looked at how animation effects us and the theories used to describe it like, theories of play:
- Child Development Theories
- Social Development Theories
Child:
People like Sigmund Freud focussed on abnormal behaviour, children beyond the norm with delayed abiltiy and B.F. Skinner looked at the idea that children's behaviour is determined by its consequences which make it more or less likely that the behaviour would occur again.
Social:
John Bowlby - 'Attachment Theory' which looks at parents and their relationships with their children
Albert Bandura - 'Social Learning Theory' - observing and taking on behaviours which reinforces satisfaction in others
Jean Piagets - 'Stages of Cognitive' - mental processing and recognising how children got some understanding to become active learners, they are naturally curious and driven to learn new things for themselves by doing new things
Lev Vygotsky - 'Sociocultural Theory' - looking at imagination, children are unable to do certain things adolescents can e.g. riding a horse. Therefore when children grow older their imagination starts to change and become different
Culture & Emotion
"Popular culture is a category which floats ambiguously between the anthropological and aesthetic"
"The idea of culture" Terry Eagleton Oxford Prof.
Goleman 'Emotional Intelligence'
HAPPINESS is a universal positive core emotion
Kobayashi & Hará ' Facial Recogniton'
Surprise/Fear/Disgust/Anger/Happiness/Sadness
McCloud 'Storytelling and Meaning'
Meaningful connections and communication through animation and products
Playful Politics - They reflect what is going on in the news and how they portray it makes us the audience know that they are just having fun, by showing that it is funny for the children however adults know that there is a something against them or the audience that is going on in the world. Giving people the narrative to change their opinion on things and the only things that could really be read or watched all convey the same messages, animation is something that allows others to read another message from it. An example of this would by The Recession - 'Top Cat' showed the view of homeless people trying to get through life with less money.
Sofa Satire - The Simpsons and Family Guy make fun out of the media and sometimes take jokes too far, following real life stories and shows them through humour.
Girl Culture - consisting of all things nice like The PowerPuff Girls, Dora the Explorer which provides advertising towards certain audiences e.g. purchasing merchandise like dolls
Authority - South Park looks serious issues that have not been looked at in America and turns them bold issues into things that children would not understand but after watching the programme they then continue to pass the messages on which means the show gets to the point much easier and quicker.
Us & Them Branding - SpongeBob SquarePants and Fairly Odd Parents cater too all needs and make it something that you can watch repeatedly suggesting that there is something in it for our children to understand and causes adults to look deeper into the show to understand it
