Monday, 13 March 2017

Postmodernism & Appropriation - Post Production

Postproduction can be defined as...

  • The stage in the production of a media output, involving editing
  • A set of processes applied to recorded material, e.g. montage, voiceovers
  • It can be seen as taking data that has been captured, cutting it up, moving it around and filtering and shaping it into a finished piece of work

Digital Media
...something that is encoded and machine-readable which can be created, viewed, distributed, modified and preserved on digital electronic devices is contrasted with print media, such as print books, newspaper and magazines

Nicholas Bourriaud, Postproduction, 2002
How Art Reprograms the World
Artists are taking work today and interpreting, reproducing, re-exibiting or use works made by others or available cultural products to create our own.
'The activities of DJs, Web Surfers, and postproduction artists imply a similar configuration of knowledge, which is characterised by the invention of paths through culture' Cultural information is out there and its up to you as a creator to figure out a path through these things to then develop ideas.

How are cultural practitioners using postproduction...
  • They create hybridised art forms emerging out of interdisciplinary media art practices
  • Using new media technologies to both compose their art work as well as display it on networked place
  • Repurposing or versioning their works in-process for a write array of media genres and platforms
  • Using online performance of digitally constructed or fictional artistically generated identities , a more open mindedness to alternative distribution where we locate audiences via electronic media, underground club spaces, store fronts, DVD labels, social networking sites but also in combination of more traditional venues such as museums, print publications, university art centres and galleries.
Marcel Duchamp, Fountain, 1917
To create is to insert an object into a new context or scenario to consider it an element of a bigger narrative. In a sense, the works journey becomes part of a dialogic process - each artistic, curatorial or interpretive decision made on its behalf might be compared to conversational turn-taking

 Bricolage...
  • In art or literature construction or creation from a diverse range of available things
  • Bricolage does not necessarily need to have a clear end 
  • Bricolage means to engage in a dialogue with a heterogeneous collection of materials and tools, in which items are repurposed to solve a problem 
  • 'The expansion of available information and exposure to diverse cultures and networks' increases the opportunities for Bricolage (Wuthnow 2010)
Mark Amerika, Remix the Book, 2011
'DIY trends in contemporary practice [...] challenge our 20th century notions of what an artist is.'

Amerika develops a model of contemporary theoretical writing that mashes up the rhetorical styles of performance art, poetry and the vernacular associated with 21st century social media and networking culture. 
'Remixes' for America might include literary cut-ups and procedural composition, image appropriation, internet art and sound art.