Postmodernism is a general term that applies to art, music and literature it embraces ideas, repetition, challenges the view and asks the viewer to ask questions in and about life.
Christopher Cox / 2008
Jeff Koons / 1988 / 'Michael Jackson and Bubbles'
Koons is an American artist known for working with popular culture subjects, he creates art that is considered poor and is purposefully 'tacky' which is seen to be postmodern. He created this piece of art using popular culture elevated the piece to a 'sculpture' because of its size and its featured in a gallery.
Today we looked at two types of postmodern design: vernacular and self-reference.
Vernacular Design:
- A style or aesthetic that is associated to a narrative or particular moment, location or group of people
- Subjectivity and not being limited to one style, allowing subcultural style to emerge
- Signage, typographical features can all be examples of vernacular design
- About looking inward as a designer, thinking about the practice of design and making it apparent in the ACTUAL design itself
Jean Baudrillard was a French sociologist, philosopher, theorist and photographer, he wrote the book 'Simulacra and Simulation' which introduces the idea that the principle of the 'real' is interrupted by the changing of signs. It expressed a meaning that is around us and in this situation people become attached by personal events, they can relate to them, they become indifferent and people can't distinguish between appearance and reality. When we are surrounded by digital signs, it becomes overwhelming and we become in a state of apathy.
David Hockney / 1986 / 'Pearblossom Highway'
Hockney has created this image using layers of the same photography to create a new collaged image. He explores the nature of the sign and communicates how the whole page is a sign. The message isn't clear, but chaotic
There are three ways to use the word deconstruction:
- A trendy alternative to analysis or interpretation
- A visual style in art, architecture, fashion and graphic design
- A way of reading text which aims to reveal its internal contradictions